Seven Ways to Deal with Stress

Posted on May 2, 2017 by Deidra Miller

Is stress making you feel like this?

Stress

Stress can wreak true havoc on your life, both personally and professionally. Extreme stress can cause both emotional and physical problems. When you’re too stressed out your mind just can’t handle any more. Lessening your stress levels frees up your mind to be more innovative and creative, allowing you to think of new ways to enhance and grow your business.

When feeling overwhelmed by stress, it’s important to try to identify specific stressors and to examine how you cope with them. You can then work to avoid, alter, adapt to, or accept the stressors in your life.

Here are seven ways to handle stress so you can feel like this!

How to Deal with Stress

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Five Reasons Why You Need a Customer Relationship Management Service

Posted on March 6, 2017 by Deidra Miller

Five Reasons to Have CRM

I stress to all my clients that the first step in getting your contacts organized is to sign up with a customer relationship management (CRM) service. The first one is a specific but important reason, but I had an actual instance recently where this was helpful so I was motivated to write about it. And while I was at it, I decided I might as well provide other reasons as well.

Here are the five reasons why you need a CRM.

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Three Ways Social Media Can Deepen Connections

Posted on February 17, 2017 by Deidra Miller

Social Media Deepen Connections

Social media presents an incredible opportunity for the shrewd entrepreneur. Through social media you can reach a lot of people who wouldn’t have known about you simply through your website and blogs.

Here are three ways you can use social media to deepen existing connections and attract new customers.

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If All You Have Is a Hammer Everything Starts to Look Like a Nail

Posted on January 25, 2017 by Deidra Miller

Let Go of Fear

Most of our lives are spent reusing the information collected in our formative years. Thus, when anything new enters our arena we immediately go to the past to try to make sense of it. The outcome is we each see our world through some really heavily tinted spectacles.

The problem is, IT DOESN’T WORK.

It’s like being a carpenter who only has a hammer in his toolbox and everything that comes in front of him is a nail. How can you get passionate about anything if all you are capable of is knocking the brains out of any information that comes your way? Continue reading →

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7 Ways to Build Customer Loyalty through Emotions

Posted on January 3, 2017 by Deidra Miller

Customer Loyalty

Emotions affect every part of our lives. From our friendships to what we eat and what we buy, everything is affected by emotions – whether we realize them or not. In fact, emotions are often more important than other factors when consumers make decisions. Having loyal customers and prospects who follow you like puppies gives you the influence to change more people’s lives and grow your business.

Your brand is an emotional representation of your products and services. If you’ve presented your brand clearly, customers will feel an emotional attachment and loyalty toward your version of the product or service that you offer. This is true even if there is competition that produces exactly what you do. Even if your price is more expensive, their loyalty and emotions keep them with you.

[tweetthis]Emotions are often more important than other factors when consumers make decisions.[/tweetthis]

Here are 7 ways you can use emotions to help build customer loyalty.

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How to Be a Great Online Interview Host

Posted on December 19, 2016 by Deidra Miller

How to Be a Great Online Interview Host

Interviewing experts online (whether just recorded and posted online, or through a radio show or podcast) is a great way to be seen not only as an expert yourself but also as a person of influence. Okay, maybe you won’t be interviewing a famous movie star anytime soon (but then again, maybe you will!). But no matter who you’re interviewing, you and your guest deserve to create the best experience for yourselves and your listeners.

Here are some steps to include in setting up and conducting your interview to help ensure a successful outcome.

Planning is Key

Begin the planning process as soon as possible, absolutely no less than 2 weeks ahead. Start with the end in mind – determine your purpose and/or goal for the interview. On a road trip, if you don’t know where you want to go, how will you know how to get there? Planning your interview is same concept. That includes selecting someone who will be a good fit for your business. The topic should fit in with your overall business strategies as well as theirs – not a competitor, but someone who complements your business with the same ideal clients, values, etc.

I’ve broken the planning process out into 3 sections: pre-interview, the day of the interview, and post-interview. Continue reading →

Posted in Entrepreneur, Speaking | Tagged , , , , , , , , , , , , | 2 Comments

Why Should You Make Customer Service a Priority?

Posted on November 18, 2016 by Deidra Miller

Customer Service Priority

Every business is reliant on their customers to stay alive, and so it follows that keeping those customers happy is crucial for long-term survival. One way to accomplish that is focusing on delivering world-class customer service.

Prioritizing customer service is one of the best ways to separate your business from your competitors. Say a customer has the choice to buy a product or service from your company that provides excellent customer service, or another company that’s known for being difficult to deal with. Even if your company has a slightly higher price, many customers are going to pick you anyway, because of the peace of mind your great customer service gives them.

Here are some guidelines for making customer service a priority in your business.

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17 Ways to Create Catchy Blog Titles That Drive Traffic

Posted on November 2, 2016 by Deidra Miller

Catchy Headlines

Brandon Gaille always creates great infographics with lots of useful information. I thought this week’s infographic was so interesting I had to pass it on. It lists 17 Ways to Create Catchy Blog Titles. Your blog titles are so important for catching  your readers’ attention.

Note the statistic below that’s the first one in the infographic. If your readers aren’t interested in the title, they aren’t going to read the blog.

Create Catchy Blog Titles

Some of the tips included are:

  • One effective attention grabber is to use a number at the beginning of the blog, and odd numbers seem to do a little better than even numbers
  • Make sure your headline clearly identifies what the blog is about (and from me: be sure your blog copy follows through on what the headline promises!)
  • Your headline should not seem pushy
  • Use power words to create emotion (and the infographic includes 180+ power words you should try to incorporate in your headlines)

Check out the infographic for more detail on why these tips work, and to read the rest of the ways to create catchy blog titles.

[tweetthis]17 Ways to Create Catchy Blog Titles That Drive Traffic[/tweetthis]
What other blog title elements have you found that have generated good response from your readers?

Deidra Miller
Administrative and Marketing Consultant

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4 Tips for an Effective Social Media Campaign

Posted on October 21, 2016 by Deidra Miller

Social Media Tips

Using social media to promote your business is rarely effective without some type of organized, deliberate strategy. Short term, haphazard approaches just use up valuable time. You need to make it a specific part of your marketing plans by designing long-term campaigns with concrete goals.

Here are 4 tips for running a social media campaign that will be effective at improving the success of your business

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3 Strategies for Using Online Systems to Optimize Customer Service

Posted on October 3, 2016 by Deidra Miller

Online Customer Service

Pilots have specific documented systems for every step of each flight to make sure they achieve their goal of reaching their destination safely. It is crucial that every business use systems too to keep their business flying and achieve their success goals.

There are of course many customer service systems that can be implemented. In this blog, let’s focus on 3 top ways to leverage online systems that can save you time and money.

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