Have you written an article with great content that helps resolve a problem your ideal clients are facing? Great! Writing articles and publishing them on article sites such as ezinearticles.com is one of the best ways to let your readers learn about who you are and to establish yourself as an expert. But you can do so much more to leverage the content in your articles to save yourself time and reach a larger audience. Here are a few easy ways to make the most of your articles, to repurpose and reuse them in as many ways as possible.
1. Blog posts. Tweak the article to make it fresh, add an image and post it as a blog. Large articles can be segmented into smaller blog posts. In fact, often one paragraph in a larger article (1,000 words or more) makes a great blog post because it’s very specific. All you need to do is write an introduction and a short conclusion and you have a great blog post from content that’s already written. You can write a blog post for each stand-alone paragraph, and announce it as a series.
2. Reports. Collect like articles and blog posts to create a unique report. You’ll need to write an introduction, a conclusion and some transition paragraphs to make the report feel seamless. However, you’re creating new valuable content that’s primarily already written.
3. Guest articles/blog posts. You can rewrite articles to publish on partner websites or as guest blog posts to boost awareness and credibility.
4. Enewsletters. Use your article content to create enewsletters. Many of your prospects do not visit your website regularly to catch up on new content. You can publish your articles in your enewsletter or you can summarize them or write a teaser, and link to the article on your website, thus increasing website traffic.
5. Ebooks. Just like creating reports in #2, you can create ebooks by collecting articles of like content and make each one a chapter in the ebook. Add images to your ebook for more impact.
6. Online courses. Use your articles to create short lessons for an online course which you can give away or charge for as an information product.
7. Audio/video. You can record your written content as an audio or video to make it easy for your audience that prefers to listen to content. The video can either be you on camera, or record your screen (for teaching a new program, for example), or put slides to your recorded voice and convert to a video.
And don’t forget to write a brief post on your social media accounts with a link to your content to further leverage your content!
It’s your turn! What are other ways you repurpose your content?
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