Three Steps to Finding and Retaining Customers

It is said that the money is in the list. Having loyal customers and prospects gives you the influence to change more people’s lives and gain a greater income. Here are three action steps you can take right now to grow your list and retain loyal customers and followers.

Step 1: Determine who your customer is and their ever-changing wants and needs

Take a look at your market, including your competition, and answer questions about who your ideal customer is and how you can differentiate yourself from your competition. Learn what your ideal customers want, what problems they have, and how you can solve their ever-changing needs.

Step 2: Create a system to keep track of your contacts

Establishing a customer relationship management system is crucial so you can organize the contact information of your clients, prospects and other contacts as well as activity related to each one (phone calls, promised follow-ups, etc.). There are many such programs available for all budgets, from free services such as Zoho CRM to the more expensive but more robust Salesforce.

Step 3: Communicate with your customers regularly

Once you have your list established, you need to keep in touch with these contacts by regularly sending emails and/or newsletters with valuable content, following up on promises to call or provide answers, or just to touch base. An email marketing service is a critical piece for this purpose. You can create opt-in forms that will automatically add the person to the list you designate in the email service, which will help grow your list. You then can send newsletters and emails to the lists you have created. Popular services in this category also range from free such as MailChimp to more expensive ones that include more features such as AWeber. For both customer relationship managemnt and email marketing service tools, you should investigate the features and prices that each offers to determine which will work best for your needs.

If you would like more information, I have written a free report on this topic that I am pleased to say has been selected as part of the Your Success and Wealth Giveaway hosted by Rick Cooper, online marketing and business expert. He has been working with top experts gathering some of their best trips and strategies. You can get instant access to my report and 12 other incredible free reports, including Rick’s. Topics include:

  • 8 Ways to Make Money with an Information Product
  • How to Become Visual Content Marketing Superstar
  • Turn Your Words into Sales
  • 5 Steps to Building Your Brand
  • 10 Life Lessons to Develop an Entrepreneur Mindset
  • 37 Keys to Better Networking Relationships

And many more!

Click on the report image for more details and to receive your free reports.

I would love to hear from you. What are your thoughts on finding and retaining your ideal customers? Leave a comment below, or visit the Contact page for other ways to get in touch with me if you’d like more information.

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4 Responses to Three Steps to Finding and Retaining Customers

  1. zdrowie says:

    This excellent website definitely has all of the info I
    needed about this subject and didn’t know who to ask.

    • Deidra says:

      I’m so glad this was helpful! Check back here for information about a webinar series I’ll be participating in this fall with much more detail on this subject. And/or if you haven’t already, sign up to download the full report (and a surprise free bonus!) and to get on the list to receive an email when we have specifics on the webinar series.

  2. Deidra,

    Love the points you mentioned. Step 1 is so critical because if we've not identified who our ideal client or customer is then it's hard to serve them well. Then identifying their needs so we can satisfy those needs is al so very important.  

    I think where we often have a gap is staying in contact with our customers and clients on a regular basis.Not only do we want to let them know that we care about them personally, but we also want to create top-of-mind-awareness so when they hear of someone needing the services or products we offer, we will immediately come to mind.  They'll be our loyal advocates! You've highlighted some great resources as well. Thank you.

    Yvonne

     

     

    • Deidra says:

      Thank you for your comments, Yvonne! Your points are right on and very insightful. I think the first thing we have to think about is what do our ideal clients need, then everything else can flow from that. And keeping top of mind with our contacts, including our clients who know our work and can be our champions, is absolutely right! I’m looking forward to visiting your website http://www.qualitycustomersatisfaction.com often and following your blog!

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