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Tag Archives: customer loyalty
Talk to many business people about how they approach customer service and the majority of them will say that they are aiming to have ‘satisfied’ customers. No! What we all should be seeking is to have loyal customers who are … Continue reading
It’s easy to say customers are our most important asset but turning a customer relationship management (CRM) strategy into bottom-line results is hard work. It means winning the battle for customers’ hearts and minds every day, with each interaction at … Continue reading