Category Archives: Email Marketing

5 Tips for Writing Great Subject Lines and Titles

Writing effective email subject lines and blog titles is something of an art form. Even small changes can have a profound effect on open rates. Since the tips here apply to email subject lines as well as blog titles, for … Continue reading

Posted in Email Marketing, How To, Writing | Leave a comment

3 Reasons Why Every Business Needs a Newsletter

Electronic newsletters (also called ezines) deliver written messages usually relating to a common theme or topic (such as your business niche). There are many benefits you and your business can reap from publishing your own newsletter. Here are three of … Continue reading

Posted in Email Marketing | Tagged , , , , | Leave a comment

The Power of Customer Relationship Management

One problem I’ve found that many entrepreneurs have is not having the time or resources to follow up on leads. What’s the solution? Establish a system for keeping in touch with contacts. So why should you worry about having a … Continue reading

Posted in customer relationship management, Customer Service, Email Marketing | Tagged , , | Leave a comment

Does Your Inbox Make You Feel Like Mickey Mouse?

Does your email inbox make you feel like Mickey Mouse in The Sorcerer’s Apprentice? Are you overwhelmed by how many emails you have and you feel like you’re drowning in them? Here’s a technique I find very helpful that will … Continue reading

Posted in Email Marketing, How To | Tagged , , , | Leave a comment