Four Ways to Fuel Your Passion and Your Customers’ Emotions

Appeal to Clients' PassionWhen you’re passionate and excited about how your business can make a difference and help others, that will shine through. Showing your passion will help you connect with your customers emotionally, and have you all jumping for joy!

Most of us humans are emotional buyers. We just can’t help being drawn to someone who is so enthusiastic about their business that it’s contagious. One of my clients loves his business so much, he doesn’t consider it work, he’s just doing what he’s passionate about!

Even if we’re doing something that we were passionate about in the beginning, and still love doing, the “honeymoon phase” can wear off and we often find ourselves settling into a routine that can stifle that passion.

Here are 4 Ways to Let Your Passion Shine and Appeal to Your Clients’ Emotions

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5 Tips for Writing Great Subject Lines and Titles

Writing Great Subject Lines and Blog Tltles

Writing effective email subject lines and blog titles is something of an art form. Even small changes can have a profound effect on open rates. Since the tips here apply to email subject lines as well as blog titles, for your ease of reading I’ll just use the term “title” here to mean both.

Here are five title tips that can help skyrocket your open rates.

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How a Sitemap Helps Visitors and Search Engines Navigate Your Website

Site Map Navigation

What is a Sitemap, Anyway?

As the name implies, a sitemap literally acts as a map of your website. It lists the pages on your website and creates a link to each one.

So Why is a Sitemap so Important to the Success of your Website?

Optimization: Sitemaps are very important when it comes to search engine optimization. Imagine what happens when search engine robots visit your sitemap. They will follow the links on the sitemap and naturally index every single page of your site.

Navigation: If your visitors browse your site and can’t find what they’re looking for from the main pages on your site, they will often refer to your sitemap. You may be surprised to learn that many Internet users will go to your sitemap first and navigate through your pages from there.

Organization and Relevance: A sitemap enables you to have a complete bird’s eye view of your site structure, and whenever you need to add new content or new sections, you will be able to take the existing hierarchy into consideration just by glancing at the sitemap. As a result, you will have a perfectly organized site with everything sorted according to their relevance.

Types of Sitemaps

There are two main types of sitemaps that can be created. I recommend that you have both.

HTML Sitemap: This type is specifically designed to help visitors easily navigate on your site. There are a number of WordPress plug-ins for this type of sitemap. You can include the sitemap as a widget that will appear on all pages of your site. Or you can create a separate sitemap page and include it as a menu item at the top of your page. The more pages your site has, the better it is to create a separate page for your sitemap. The HTML will help ensure easy navigation for not only your visitors, but can be a good tool for you when deciding on a hierarchy for adding new pages. I use Simple Sitemap and have a separate Sitemap page on my website.

 XML Sitemap: This is a list of the URLs on your website that can be submitted to Google, Bing, Yahoo and other search engines to help them crawl your website better. It tells the search engines about the content that you have on your site. It can also include other information such as the date the content was last updated. There are also several XML sitemap WordPress plug-ins. I have the All in One SEO Pack plugin on my website. Another popular one is Google XML Sitemaps.

If you need help selecting and installing a sitemap on your WordPress website, please contact me.

Deidra Miller
Administrative and Customer  Service Consultant

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Seven Ways to Deal with Stress

Is stress making you feel like this?


Stress can wreak true havoc on your life, both personally and professionally. Extreme stress can cause both emotional and physical problems. When you’re too stressed out your mind just can’t handle any more. Lessening your stress levels frees up your mind to be more innovative and creative, allowing you to think of new ways to enhance and grow your business.

When feeling overwhelmed by stress, it’s important to try to identify specific stressors and to examine how you cope with them. You can then work to avoid, alter, adapt to, or accept the stressors in your life.

Here are seven ways to handle stress so you can feel like this!

How to Deal with Stress

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Five Reasons Why You Need a Customer Relationship Management Service

Five Reasons to Have CRM

I stress to all my clients that the first step in getting your contacts organized is to sign up with a customer relationship management (CRM) service. The first one is a specific but important reason, but I had an actual instance recently where this was helpful so I was motivated to write about it. And while I was at it, I decided I might as well provide other reasons as well.

Here are the five reasons why you need a CRM.

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Three Ways Social Media Can Deepen Connections

Social Media Deepen Connections

Social media presents an incredible opportunity for the shrewd entrepreneur. Through social media you can reach a lot of people who wouldn’t have known about you simply through your website and blogs.

Here are three ways you can use social media to deepen existing connections and attract new customers.

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If All You Have Is a Hammer Everything Starts to Look Like a Nail

Let Go of Fear

Most of our lives are spent reusing the information collected in our formative years. Thus, when anything new enters our arena we immediately go to the past to try to make sense of it. The outcome is we each see our world through some really heavily tinted spectacles.

The problem is, IT DOESN’T WORK.

It’s like being a carpenter who only has a hammer in his toolbox and everything that comes in front of him is a nail. How can you get passionate about anything if all you are capable of is knocking the brains out of any information that comes your way? Continue reading

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7 Ways to Build Customer Loyalty through Emotions

Customer Loyalty

Emotions affect every part of our lives. From our friendships to what we eat and what we buy, everything is affected by emotions – whether we realize them or not. In fact, emotions are often more important than other factors when consumers make decisions. Having loyal customers and prospects who follow you like puppies gives you the influence to change more people’s lives and grow your business.

Your brand is an emotional representation of your products and services. If you’ve presented your brand clearly, customers will feel an emotional attachment and loyalty toward your version of the product or service that you offer. This is true even if there is competition that produces exactly what you do. Even if your price is more expensive, their loyalty and emotions keep them with you.

Here are 7 ways you can use emotions to help build customer loyalty.

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How to Be a Great Online Interview Host

How to Be a Great Online Interview Host

Interviewing experts online (whether just recorded and posted online, or through a radio show or podcast) is a great way to be seen not only as an expert yourself but also as a person of influence. Okay, maybe you won’t be interviewing a famous movie star anytime soon (but then again, maybe you will!). But no matter who you’re interviewing, you and your guest deserve to create the best experience for yourselves and your listeners.

Here are some steps to include in setting up and conducting your interview to help ensure a successful outcome.

Planning is Key

Begin the planning process as soon as possible, absolutely no less than 2 weeks ahead. Start with the end in mind – determine your purpose and/or goal for the interview. On a road trip, if you don’t know where you want to go, how will you know how to get there? Planning your interview is same concept. That includes selecting someone who will be a good fit for your business. The topic should fit in with your overall business strategies as well as theirs – not a competitor, but someone who complements your business with the same ideal clients, values, etc.

I’ve broken the planning process out into 3 sections: pre-interview, the day of the interview, and post-interview. Continue reading

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Why Should You Make Customer Service a Priority?

Customer Service Priority

Every business is reliant on their customers to stay alive, and so it follows that keeping those customers happy is crucial for long-term survival. One way to accomplish that is focusing on delivering world-class customer service.

Prioritizing customer service is one of the best ways to separate your business from your competitors. Say a customer has the choice to buy a product or service from your company that provides excellent customer service, or another company that’s known for being difficult to deal with. Even if your company has a slightly higher price, many customers are going to pick you anyway, because of the peace of mind your great customer service gives them.

Here are some guidelines for making customer service a priority in your business.

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