Want to stand out from your competitors? Adding value is one of the most overlooked and underrated strategies for showing people your expertise and how you can help them. Offer that little something extra that nobody else does.
How can you add value?
There are many ways, of course, but in this blog let’s look at one way: giving surprise high quality and useful gifts, something that your competitors aren’t offering. It’s taking care of your clients and always providing something that your clients need and want, when and where they want it.
If you receive a free gift from someone when you don’t expect it, do you remember that person? Answer; yes usually. For example, if you subscribe to a newsletter, what do you expect? You expect to get what you subscribed for, a newsletter, right?
Now imagine that you subscribed for a newsletter about financial advice, and when you open the confirmation email you find you’ve also received a free report containing tips on how to save money. Wouldn’t that make you more likely to open and read the next issue and the next, etc.?
You can do that for your subscribers as well. Create your report and offer it on your website (preferably via a separate opt-in page). You can also post a link to the opt-in page on your social media.
How your free gift has helped you and your followers
- You have developed a product (at no cost to you) that will entice people to want to learn more from you, and that helps you build trust and rapport.
- You have used that product to increase the chances of your new subscriber opening your next email.
- You have promoted your offer to your social media followers to get your name out to a wider audience.
After they have opted in for your free report, you can let them know about the next offer. Get the idea? It’s all just a matter of finding ways that you can add value and provide information that will help them.
The more you give, the more you will receive!
Your turn: What other ways do you add value to your prospects and clients?
Administrative and Customer Service Consultant