Obviously, the use of video for marketing has become very popular. One of the reasons is that videos rank high in search engines. This means you can get search engine traffic as well as video directory traffic.
Videos are often more interesting than writing. When you have an interesting and unique video, other sites will pick it up, and you will get traffic without having to do a thing. And those who watch it will tell their friends about it, which will increase your page views. The viral effect of social sharing of videos cannot be overlooked since most people are visual.
Here are five tips for getting traffic to your video:
1. Use keywords in the title
Just like a webpage, using keywords for your video is very important. Since this is often the only content your page will have, it’s very important to include keywords in the title.
2. Have a written description of the video
This will show the search engines what the video content is about. This again is very important due to the lack of written content in videos.
3. Use the word “video” in the title
People often add this phrase to the end of their search phrase. So putting it in your title will increase the possibility of your video being found in a search.
4. Allow comments
This will keep the page relevant in the search engines, because Google likes pages that are updated.
And it could also help grow your business. Why? Because often the people who take the time to comment are also the ones who are most likely to buy. So be sure to respond to comments and answer questions.
5. Include valuable content
This is arguably the most important factor. You need to provide valuable information that your target audience is interested in. Don’t hold back on delivering great content. People aren’t going to buy your product or service unless you establish yourself as an expert. And the best way to do that is to let them see the quality and know-how you provide.
Telling a story is one of the best ways to increase interest in your video. Incorporating a story in the video is one of the surest ways to create a bond with your viewers. People are always more likely to listen to someone who has personal experience with a topic.
So the bottom line is, you need to have a video that appeals to the search engines by making use of keywords. However, it must also be compelling to human visitors. Remembering both these points is the key to success.
What tips do you have for video best practices? Please let us know in the comments.
Marketing and Administrative Consultant