Getting traffic to your website is crucial to the success of your business. If no one is seeing your content, what’s the point in creating it? A healthy flow of traffic will increase your visibility and enable you to increase your revenue.
There are lots of ways to drive traffic to your site, here are 10 suggestions. You don’t have to implement all of them at once. Start with two or three then add more as you are able.
- Interview Experts in Your Niche
If you can get interviews with experts in your niche, your credibility will be greatly boosted, and you will benefit from being seen by their followers, generating more traffic. Build relationships with these experts first then approach them about doing reciprocal interviews. Interviews can be written or recorded, or both.
- Create a Facebook Page
Studies have shown that people are spending more time on Facebook than any other website on the internet. By being in front of such traffic, you have the best chance of being seen on the web. Create a business Facebook page and install a “Like Box” into your website so that your visitors will know you are on Facebook and follow your Facebook page.
- Create an Infographic
You can take the statistics of any topic and create an infographic to represent the figures. Infographics can go viral very easily as people like to share them all over the web. Do remember to include your website URL at the bottom of the infographic so that you can get the traffic when it is re-blogged elsewhere on the internet. You know what? If you aren’t great with design, there are software programs available to help you create infographics, such as Easelly (http://www.easel.ly). Or you can outsource it to someone else to do it for you!
- Produce Videos on YouTube
One of the largest search engines other than Google is YouTube. Therefore, it is crucial to include YouTube in your arsenal of traffic strategies. Create your own YouTube channel. Produce and upload original videos with interesting content to your YouTube channel. Using the “annotation” feature while editing YouTube videos, you can add a call to action for viewers to go your website URL. Optimize your YouTube channel by including a link back to your website in the profile information.
- Write Guest Posts
Many bloggers or webmasters have audiences to their websites amounting more than your own. Approach these people and ask them if they would like for you to write a post for their blog. Not only will you possibly get traffic flocking to your site, it will also get you quality backlinks that will boost the ranking of your site on Google. In addition, you will build relationships in the process.
- Set up an Autoresponder Email Series
Having an email list is not enough, you need to have a strategy to get your marketing messages across to your list. An autoresponder is an email marketing tool that once set up will automatically send emails to subscribers in specific time intervals after they sign up to your email list. Setting up an autoresponder email series requires some planning and upfront work, but once that’s done it runs automatically. Ideally, your autoresponder emails should contain content that leads from one to the next, and each email should have a call to action designed to get the reader to click through to your site.
A great application of autoresponders is to offer an email ecourse consisting of several lessons (4 to 7 is a good range) to build a strong relationship and trust with your subscribers.
- Give Away Free Content
One very effective way of making your content viral is to give away free content. You are able to drive massive amounts of traffic to your website, generate leads for your business and even make sales later by giving away high quality free stuff on the front end of your sales process. You can offer a free report, ebook, video or audio recording, webinar/teleseminar, etc.
- Create Landing Pages
A landing page is a great way to showcase your free content and capture prospective leads who are interested in what you have to offer. Each landing page should have one specific offer and one call to action. Include bullet points of the benefits to the reader for accepting your offer.
- Provide New Content on a Regular Basis
The key to generating a regular readership on your website is to produce content regularly. Block out times each day or week to create content. This includes blog posts, newsletters, videos, etc. Vary your content to keep your website fresh and interesting. And share your content on your social media sites with links back to your website.
- Participate in Forums and Add a Compelling Message in your Signature
Participate in forums which are on topics surrounding your niche or website content. Give value-adding comments and participate actively in the discussions. Add a persuasive message in your signature to attract forum members to visit your website.
Here is another blog post I wrote with more ideas on driving traffic to your website.
Your turn: What are other ways you use to drive traffic to your site?
Administrative and Marketing Consultant